What You Need to Know About Google Plus Local for Your Michigan Business

google plus local michigan business set upGoogle Plus Local is one of the best kept secrets that successful businesses don’t want their competitors to know about. However the word is spreading and more businesses are catching on and jumping on to this goldmine.


If your business is yet to discover the powerful customer traffic magnet that is Google Plus Local  then you need to act fast to catch up.


Google Plus Local, formerly Google Places, but the same kind of features is a free service provided by Google that displays your business to your clients in your local area, making it much easier for people to find you.


This is known as Google Search and you don’t even need a web site to use it.


Google+ Local provides you with highly targeted advertizing that attracts people who are ready to buy as well those doing their research to see who provides the best product or service before they make their decision.


Local Search Customers Are Very Important to Your Business

Recent statistics reveal that searches done by local people within a 6 mile radius of your business are 90% ready to buy.


It brings in more ‘ready to buy’ customers to your business than any other paid or free advertizing available today and yet millions of local businesses still haven’t claimed their Google+ Local listing page.


What Information Is Included on the Google Plus Local page?


Not only does your business brand have a strong identity on the page but it lists all of the information that customers would need about your company such as:


  • Phone number
  • Hours of operation
  • Description of products or services that you provide
  • A link to your website (if you have one)
  • Plus Google Maps even adds a map with directions direct to your location


Just like a web site, your listing has all of this information and much more on display 24 hours a day, 7 days a week.


Mobile Friendly Website gives your business an even bigger advantage


The beauty of having your company details listed on a Google Plus Local Page is that it is mobile friendly. That means that anybody who has a smartphone, about half of all phone users, can search and view your page.


It even incorporates GPS technology for smartphone users on the move leading them directly to your door.


Google have repeatedly shown their commitment to mobile marketing. In fact Google executive chairman Eric Schmidt said; “Mobile, Local and social marketing is here to stay”. Google claim on their website that mobile marketing is the fastest growing platform that they have seen so far and are investing heavily in it.


Because mobile technology is so important, Google is encouraging all of their advertizers to optimize their sites for mobile.


Unfortunately the majority of websites are not mobile friendly which means that most are virtually unreadable on most mobile phones.


Even if your site can be seen on the phone, a mobile friendly site loads in approximately 4 seconds while it could take a “PC friendly only” site up to 40 seconds or more.


That is far too long.  Most mobile users are very impatient will simply click away and visit your competitor instead.


Google+ Local Makes Your Business Stand Out In the Crowd


For your business to grow and succeed, you need to build your business so that it reaches beyond your existing customer base. You want to have the advantage over your competitors when people are using the general searches to look for businesses in your industry.


For example, a customer might simply search for your company name.  That’s great and they will likely find you, but it’s more likely that they will do a general search.  Let’s say, for example, that you are a Landscape Gardener with lots of competition. Instead of your name, they will simply look for “Landscape Gardeners in…..” and then list a specific city or town.


Google only displays the top 7 results for a general search term. These companies didn’t pay to be there and yet they are proudly being listed in the top 7 results. This is like getting a full page featured advertizement in the Yellow Pages in the good old days.


These 7 businesses receive the bulk of the traffic. 70% of clicks go to the first 5 search results. That is around 40% for the top listing and 15% for the second placed listing and so on.


If your site is not in the top 7 you won’t be getting much, if any, business at all.




We specialize in helping our clients get into those coveted top spots.


Yes, you could claim your own Google Plus Local page yourself as it is completely free to do so.


However, with more businesses (your competitors) claiming their spots, the competition for the top slots is more intense than ever.


That is why companies like ours specialize in Search Engine Optimization. We have the expertise needed to give your listing the edge so that Google will value your page over your competitor.  We want GOOGLE to list YOUR company, not theirs!


This takes time, and the pages require a lot of research and implementation, as well as regular monitoring and updating to ensure that your site stays as close to the top of the page as it can.  We do all of the hard work for you, so that you can just concentrate on doing what you do best – running your company.


We want your business to stand out and we work hard to make sure that happens.


Google Places Local is just one of the ways that we can help your business stay ahead of your completion.


We provide a full range of online marketing services that will ensure your business will continue to grow.


The internet is constantly evolving and marketing needs to change with it. Those businesses that rely on tired old methods or who worse still, completely ignore the internet are going to struggle in the near future.


The world is changing fast and your customers are moving with the times so it is imperative that your business too.


Being online isn’t enough.


We specialize in helping companies just like yours: Businesses who want to drive highly targeted potential customers to your website, boost sales, increase leads and enquiries and rank higher than your online competitors.
Call us today to find out how we can increase your profits at 517-655-8040.


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