For example, if you want to capture e-mail addresses, your ad could say, “Enter your email to see why we are the best business.” Or, if you want them to buy something, say something like this, “Shop now for best savings.”
By stating in your ad what you want them to do, you begin the process of qualifying the leads.
This is really important when buying Google ads, because each click costs money!
So, if someone is NOT in the mood to give their email or shop, or whatever, then you DON’T want them to click your ad!
Tell them ahead of time what you expect and WANT them to do.
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