A call to action is when you tell your visitors what you want them to do. Some examples of calls to action are:
“Fill out this form.”
Get it? Now, would you agree with me that the call to action is arguably the MOST important part of your website?
Here’s the thing, you have to understand how people act when they visit a website. Web surfers have the attention spans of goldfish. We all do when we’re online. We skim, we browse, we surf, and we’re lighting fast to hit the “back” button.
Therefore, you have a matter of seconds to not only capture a visitor’s attention, but to also get them to do what you want.
SO… make it VERY clear what you want them to do while they’re on your site. Don’t assume that your visitors will figure out that they should call you, or buy something, or whatever. While it may seem obvious to you, their brains are busy, distracted and in a hurry.
Make your call to action strong, direct and obvious. I know how to accomplish those three goals. Call me and I’ll look at your website and give you a honest (maybe even blunt), but helpful opinion of your call to action.
Seriously, folks, making just this one change on your site can make a BIG difference in your bottom line.
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